My next significant milestone for this new company is hitting $1.5M a month in revenue, with one key twist: 

I won’t be on the org chart. 

And to make this happen, there’s one question that’s been consuming me:

What’s the ONE factor I need to embed in my company’s DNA to make that level of success inevitable?

After countless hours and reflections, I think I’ve found the answer. 

And it’s not what most people would expect.

So, let me break it down for you…

This isn’t about strategy, scaling hacks, or more aggressive sales tactics. It’s about something far simpler and more powerful: a commitment to pride and craftsmanship in every action, every message, every meeting. 

When no one’s looking, that’s when this one defining factor—pride in the details—will separate us from the competition. Embedding this standard in our culture is what makes success inevitable.

In a world obsessed with highlight reels, the true mastery often lies in the details—how you answer a Slack message, the care you put into a single line of copy, or the presence you bring to a Zoom call. 

Those tiny acts of craftsmanship, the work done when no one’s watching, but you know you’ve given your all, that is what impresses me.

I expect that same pride in craft from my team—as the real magic here isn’t in the profits. 

It’s in building a culture where team members hold themselves to a standard reflecting pride and intention. 

Every action, every detail—when it’s done right—doesn’t just bring in revenue. It builds a foundation for the kind of success that can outlast any challenge, any market shift. 

That’s the culture I want to create…

One that makes success an obvious outcome by embedding this standard into our DNA.

See, after selling my last company, I spent a year consulting CEOs at fees of up to $25,000 a month. 

Bringing in multi-six figures with 92% profit margins felt like the pinnacle, the dream. 

However, as the months passed, I learned something critical that had nothing to do with money. 

The real satisfaction didn’t come from the paycheck but from knowing I’d shown up fully for each client. I realized that no matter what they paid, the real value was in how I showed up. 

Working with high-level CEOs made me realize that success isn’t about dollar signs. I found that what truly set me apart wasn’t the fee I commanded but the standard I brought to each interaction. 

That’s when I understood the one factor I needed to embed in my company is this commitment to self-respect and presence. That intangible yet undeniable pride transforms ordinary work into something extraordinary.

The highest-paid clients could feel the difference, too. The pride I took in showing up fully wasn’t just a matter of professionalism; it was a matter of self-respect.

Taking pride in every action—yes, even a quick Slack message or a single sentence in an advertisement—becomes a vote for who you want to be. 

Every single task is a choice: a chance to vote for who you want to be, or a vote for a version of yourself that falls short. 

Those small moments, the times you take a few extra seconds to get it right, are votes cast for the standard you’re willing to live by. 

You’re casting votes for a company built on quality and integrity when you consistently choose care and attention over speed and convenience.

Every corner you cut, every rushed reply, is a vote for a version of yourself that doesn’t measure up. Over time, those votes add up, defining who you truly are. 

This isn’t just about others but the standard you’re willing to live by.

This is why winners win…

In a culture that prizes speed, these small gestures often go unnoticed, but they are what set us apart. 

A thoughtful response, a carefully crafted message, shows clients they’re valued. Over time, these “small” actions build trust and respect, the kind that no flashy pitch or big win can replicate.

Taking time to craft each sentence with intent, even in routine weekly reports, goes beyond getting a message across—it’s about showing respect. 

Imagine two brands—one that rushes through the words and one that crafts each line with intent, precision and dare I even say love. It’s the latter that builds trust and connection, while the former fades into noise.

And in a market where competitors fight for attention, these small distinctions can mean tens of millions.

Like it or not, if your competitor is slightly better, the gap in which they will outearn you is the difference between doing OK, and having life-changing money.

We see it every single day with the work we do with our clients and partners…

It’s like building a machine where every piece has been precisely engineered—small improvements across the marketing and sales system compound, and suddenly, you’re outbidding, outselling, and out-earning the competition. 

They’re left hoping for scraps while we’ve crafted a strategy designed to dominate.

But this is where most people get it wrong…

Most people chase profits as the ultimate goal, forgetting that lasting success needs a solid foundation. 

But here’s the truth…

Profits are a side effect of self-worth and a commitment to quality. 

When you set a standard for yourself that values every interaction, every minor detail, you create a kind of momentum that doesn’t depend on fleeting wins. 

It’s the daily commitment to be someone you’re proud of—that’s the foundation that makes success unstoppable.

Each time we bring our best, we reinforce our integrity. This commitment to excellence in small things builds our own sense of value and leaves a lasting impression—not just on others but on ourselves.

The beauty of this approach is that it naturally flows into every corner of your life. 

The saying, “the way you do one thing is the way you do everything,” holds true because it reflects the kind of person you choose to be. 

Remembering your barista’s name, holding the door for a stranger, genuinely asking your Uber driver about their day—these are the small acts that add up to a life of substance and meaning.

Living as an artisan of everyday work means understanding that life isn’t defined by a handful of big moments, but by countless small ones. 

Each action is an opportunity to leave a mark of quality that reflects who we truly are. 

That’s why I know we’ll hit $1.5M a month with a team that doesn’t rely on me being there, and do so in record time. 

When pride, self-respect, and intention drive every single action, success isn’t just a goal—it’s a natural byproduct. 

In the end, that’s the life and legacy we get to build.  One purposeful action at a time.