The old business model for coaches is dead. Clinging to outdated methods is like trying to sail a ship that’s already sunk\u2014you can paddle all you want, but you’re not going anywhere. It’s time to face the brutal reality: you’ll be left behind if you don’t adapt.<\/p>\n\n\n\n
However, this is not doom and gloom\u2014the death of the old model isn’t the end; it’s now the ideal time to make the shift to a model that can explode your profits, have you slashing your work hours in half, and help more people while you finally focus on the work you love.<\/p>\n\n\n\n
I\u2019m talking about a business where you enjoy waking up to each morning. Where client acquisition isn’t a soul-sucking grind draining your resources but an efficient, streamlined process that brings in high-quality leads eager to work with you. <\/p>\n\n\n\n
This isn’t some pie-in-the-sky fantasy. It’s entirely within your grasp\u2014if<\/strong> you’re willing to embrace change.<\/p>\n\n\n\n So, if you\u2019re thinking, \u201cChris, this sounds too good to be true?\u201d I don\u2019t blame you.<\/p>\n\n\n\n That’s why I want you to see what the other coaches using the system say\u2026<\/p>\n\n\n\n I remember when we partnered with a coach who was stuck at $95,000 per month<\/strong>. Impressive, sure, but he felt like he was treading water. We dove in, revamped his marketing and sales systems, and within a month, he skyrocketed to $413,000 per month<\/strong>. That’s a jaw-dropping $318,000 increase<\/strong> in just 30 days.<\/p>\n\n\n\n Then there’s the coach who messaged us directly, practically bursting with excitement. “We’re collecting more cash than ever before!” he exclaimed. His business wasn’t just growing; it was thriving in ways he’d only dreamed of. https:\/\/drive.google.com\/file\/d\/1ubyPF_gBH5RxAHWshFIYgb0s79l247oC\/view?usp=sharing<\/a><\/p>\n\n\n\n Another coach was grappling with inconsistent sales, pulling in modest numbers that barely matched his effort. After implementing our system, he closed $52,000 in sales in just one week<\/strong>. The grin on his face could’ve lit up a stadium.<\/p>\n\n\n\n And let’s talk about the coach who, in his very first week with us, added an extra $100,000 in cash collections<\/strong>. Yes, you read that right\u2014one week. Plus, he boosted his monthly recurring revenue by $35,000<\/strong>.<\/p>\n\n\n\n We also worked with a coach who was struggling to fill his calendar. After aligning with our strategies, he booked 60 sales calls in a single week<\/strong>. Sixty opportunities to change lives and grow his business.<\/p>\n\n\n\n Show-up rates can be the bane of a coach’s existence. What’s the point of booking calls if no one attends? We helped one coach achieve a staggering 91% show-up rate<\/strong>.<\/p>\n\n\n\n Then there’s the coach who pulled in $566,000 in sales in a month\u2014without spending a dime on ads<\/strong>. <\/p>\n\n\n\n Perhaps one of the most astounding transformations was a coach who cracked $1 million in profit per quarter<\/strong>. That’s an extra million landing in his personal bank account every 90 days. He wasn’t just making money; he was building generational wealth, the kind that changes family trees.<\/p>\n\n\n\n https:\/\/drive.google.com\/file\/d\/1HHBIM6t3Yj2nWz228aydN9spLRRkbzjN\/view?usp=sharing<\/a> The death of the old model is good news for you (if you make the shift). <\/p>\n\n\n\n As the data doesn\u2019t lie, the cold, hard numbers are starring us in the face and ignoring these stats is like ignoring the iceberg while rearranging deck chairs on the Titanic\u2026<\/p>\n\n\n\n #1: Client Acquisition Costs Are Skyrocketing<\/strong><\/p>\n\n\n\n According to HubSpot, customer acquisition costs have surged by over 60%<\/strong> in the past six years. In our coaching world, where everyone’s vying for attention, you’re paying more and getting less.<\/p>\n\n\n\n #2: The Facebook and Google Ads Money Pit<\/strong><\/p>\n\n\n\n WordStream reports that the average cost-per-click on Facebook has increased by 13%<\/strong> year-over-year. Google’s not any better, with some keywords inflating by 20%<\/strong>. You’re shelling out more cash for fewer clicks; let’s be honest, only some of those clicks are turning into clients.<\/p>\n\n\n\n #3: No-Show Rates Are Plummeting<\/strong><\/p>\n\n\n\n Platforms like GoToWebinar have noted that show-up rates have dropped from 40-50%<\/strong> to a measly 20-30%<\/strong>. People are signing up but not showing up. It’s like throwing a party; half the guests bail at the last minute.<\/p>\n\n\n\n #4: The Market Is Saturated<\/strong><\/p>\n\n\n\n The International Coaching Federation reports that the number of professional coaches worldwide has ballooned by 33%<\/strong> from 2015 to 2019, totaling over 71,000<\/strong>. With low barriers to entry, everyone’s hanging out their shingle as a coach. The market is flooded, and standing out is tougher than ever.<\/p>\n\n\n\n #5: Social Media Algorithms Have Cut Your Reach<\/strong><\/p>\n\n\n\n Just when you thought you had social media figured out, the algorithms changed. Again. Facebook’s tweaks have slashed organic reach for business pages by up to 50%<\/strong> since 2018. If you’re not paying to play, you’re practically invisible.<\/p>\n\n\n\n The Edelman Trust Barometer indicates a decline in trust in businesses and advertising. People are doing their homework, scrutinizing reviews, and sniffing out BS from a mile away. They’re taking longer to make decisions and harder to convince. The old sales tactics aren’t cutting it.<\/p>\n\n\n\n You might wonder how I know so much about these pitfalls and, more importantly, how to avoid them. <\/p>\n\n\n\n Just over a year ago, I sold my multi-seven-figure coaching business. Yes, the one that consumed countless sleepless nights and an embarrassing amount of caffeine. You’d think I’d take a well-deserved break to bask in the glow of my achievements or at least catch up on years’ worth of lost sleep. But no, I’m a glutton for punishment and opportunity.<\/p>\n\n\n\n So, I launched a consulting offer. And in just 63 days, it hit a million-dollar run rate with a 94% profit margin. I know\u2014it sounds like one of those too-good-to-be-true infomercials you flip past at 2 a.m. Trust me, no one was more surprised than I was. I kept checking the numbers, half-expecting to find a misplaced decimal point.<\/p>\n\n\n\n However, I knew I was going back into trading time for money. High-profit margins are great, but I needed to build an asset, a true self-managing business. I wanted freedom\u2014not just financially but with my time, my family, and, dare I say, my sanity.<\/p>\n\n\n\n That’s when I decided to build a marketing and sales firm\u2014The Rainmakers. Now, you’d think starting a new company would mean kissing any remaining free time goodbye. But this time, I did things differently. I focused on building systems, assembling a rock-star team, and leveraging the very strategies we’ve been talking about.<\/p>\n\n\n\n In less than four months, we blasted past $200k per month in revenue, with million-dollar months around the corner. And the best part? I was working just a few hours a day, four days a week. That left me ample time to be the husband and father to my four daughters, whom I promised myself I would be<\/p>\n\n\n\n So, after pouring endless hours\u2014probably to the point of obsession\u2014into growing these businesses and somehow making it all work, you’d think I’d have all the answers neatly wrapped up with a bow\u2026<\/p>\n\n\n\n I don’t. <\/p>\n\n\n\n But what I do have is a battle-tested understanding of the brutal realities that coaches face every day.<\/p>\n\n\n\n Throughout the countless hours of pitfalls, faceplants, and “what the hell am I doing?” moments from building these businesses and coaching hundreds of others to build their own. I\u2019ve seen the real challenges\u2014the five big roadblocks\u2014that keep coaches from building the income and freedom they crave.<\/p>\n\n\n\n This is why I want to share this with you right now. Not just to gripe about them, but to lay out how you can smash through them and come out stronger on the other side.<\/p>\n\n\n\n Here’s what stands in your way and how we can help you overcome these obstacles.<\/p>\n\n\n\n 1. Product and Offer Differentiation<\/strong><\/p>\n\n\n\n When a new partner joins us, we first do NOT talk marketing and sales\u2026<\/p>\n\n\n\n Why? Because if your product and offer don’t stand out, you’re just another face in a very crowded crowd. <\/p>\n\n\n\n Posting on social media or running ads without a crystal-clear, differentiated offer is the most common problem I see coaches make today.<\/p>\n\n\n\n Once we’ve nailed that, we craft a message that not only grabs attention but also resonates on a gut level with your ideal clients. It’s about slicing through the noise so that when your prospects see your content, they think, “This is exactly what I need.”<\/p>\n\n\n\n Without this differentiation, you’re up against seasoned professionals\u2014like us\u2014who’ve mastered the art and science of marketing. And trust me, that’s a battle you don’t want to fight. But when you get this right? You don’t just compete\u2014you dominate.<\/p>\n\n\n\n 2. Misdiagnosis<\/strong><\/p>\n\n\n\n This is the biggest silent killer of growth especially in businesses ranging from $30,000 to $300,000 a month\u2026<\/p>\n\n\n\n And the easiest way for me to spot it is to see a coach that is working hard, \u2018doing everything right\u2019 and not seeing their bottom line grow fast enough.<\/p>\n\n\n\n Working hard and being effective, yet working on the wrong task is stupid.<\/p>\n\n\n\n If you don not have a reliable system to diagnose the key constraint inside of your business, its more than likely that you and your team will be pouring money, time and effort into something thats not going to grow your business the way you want to.<\/p>\n\n\n\n This is why we use the data and anecdotes from the entire team to effectively be able to pinpoint the keystone problem, then isntall the playbook to solve that. Then we just rinse and repeat this process every 90 days.<\/p>\n\n\n\n 3. Economic and Money Models<\/strong><\/p>\n\n\n\n Poor profit margins are like a leaky bucket. No matter how much water you pour in, it never fills up. <\/p>\n\n\n\n Many coaches struggle here because they lack strategic thinking and have lackluster metrics for lead generation and sales. They’re chasing dollars without a roadmap, and it’s bleeding them dry.<\/p>\n\n\n\n We step in to recalibrate your economic engine. That means rethinking your pricing strategies, optimizing your sales funnels, and ensuring every aspect of your business is designed for profitability. We set up metrics that matter\u2014key performance indicators that give you a real-time snapshot of what’s working and what’s not.<\/p>\n\n\n\n The entire aim is to engineer your business so that every dollar spend brings back two, three, or even tenfold. That’s what a solid economic model can do. It’s not about working harder; it’s about working smarter and making your money work for you.<\/p>\n\n\n\n 4. Client Acquisition Hell<\/strong><\/p>\n\n\n\n If finding quality leads feels like searching for a needle in a haystack, you’re stuck in client acquisition hell. <\/p>\n\n\n\n Ineffective marketing, overwhelm, and not knowing the best way to generate a reliable flow of sales\u2014it’s enough to make anyone throw in the towel.<\/p>\n\n\n\n That\u2019s why we deploy proven strategies that attract high-quality leads like bees to honey. From proven ad campaigns to high-converting sales processes, we create a client acquisition system that’s not just effective but also scalable.<\/p>\n\n\n\n We eliminate the guesswork, so you know exactly where your next client is coming from. No more sleepless nights worrying about cash flow. Instead, you can focus on what you do best\u2014delivering transformative coaching to those who need it most.<\/p>\n\n\n\n 5. Operations Complexity<\/strong><\/p>\n\n\n\n Most coaches come to us feeling like their juggling flaming torches while riding a unicycle on a tightrope? <\/p>\n\n\n\n Constantly putting out fires, drowning in meetings, and being pulled away from your zone of genius because you’re too busy managing daily crises\u2014it’s operational chaos.<\/p>\n\n\n\n We streamline your operations by implementing systems and processes that keep the machine running smoothly without your constant intervention. Our team and systems become your new best friend, handling the important tasks and freeing you up to focus on the work you love<\/p>\n\n\n\n Here\u2019s the thing\u2026<\/p>\n\n\n\n These aren\u2019t just random problems\u2014they\u2019re all connected, and when you try to handle them alone, it can feel like you\u2019re stuck in quicksand. But here\u2019s the good news: you don\u2019t have to do it alone<\/strong>.<\/p>\n\n\n\n At The Rainmakers<\/strong>, we\u2019ve put together a system that tackles each of these issues head-on. We\u2019ve been where you are, we know what works, and we\u2019ve developed a process that turns these challenges into stepping stones for success.<\/p>\n\n\n\n Honestly, I didn\u2019t want to start another company unless I knew it could truly make a difference<\/strong>\u2014not just in the numbers, but in the lives of the people we help<\/strong>. And that\u2019s exactly what we\u2019re doing.<\/p>\n\n\n\n So, ask yourself this: Are you ready to break free from these struggles<\/strong>? To build a coaching business that not only makes money but also gives you the freedom and lifestyle you\u2019ve been after?<\/p>\n\n\n\n If you\u2019re nodding your head, then let\u2019s make it happen\u2014together<\/strong>.<\/p>\n\n\n\n
Another coach was so thrilled with his results that he created a YouTube video detailing how our system is propelling him toward $2 million per month and beyond<\/strong>. His excitement was palpable, his ambition infectious.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.chrisdufey.com\/wp-content\/uploads\/2024\/10\/end-of-courses-in-2025.png\")
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#6: Your Prospects Are More Skeptical Than Ever<\/strong><\/p>\n\n\n\n