Certainty that they can wake up each day knowing exactly what to do\u2014and what not to do.<\/p>\n\n\n\n
Certainty that me and my team are behind the scenes, ensuring an endless stream of high-quality leads and turning them into high-value clients. <\/p>\n\n\n\n
Certainty that their business isn\u2019t just surviving but thriving on autopilot.<\/p>\n\n\n\n
Today, I will show you exactly how we\u2019ve done this for one coach who is now on track to profit $3.6 million this year. <\/p>\n\n\n\n
I\u2019ll break down the five critical steps to this process, the numbers, the strategy, and the systems, so you can see how it\u2019s not just possible\u2014it\u2019s repeatable.<\/p>\n\n\n\n
See, most coaches are flying blind when it comes to hitting profit goals. <\/p>\n\n\n\n
They\u2019re guessing at strategies, chasing trends, and hoping something sticks. <\/p>\n\n\n\n
Not you. With the Profit Calculator<\/strong>, my team and I take all the guesswork out of the equation and turn your profit goal into a clear, actionable daily plan.<\/p>\n\n\n Here\u2019s how it works:<\/strong> <\/p>\n\n\n\n We start with your target profit\u2014for this coach, it’s $3.6 million yearly, or $300,000 a month. <\/p>\n\n\n\n From there, we structure every key number in your sales pipeline: how many clients you need, your close rates, average deal value, and even the volume of leads required at the top of your funnel.<\/p>\n\n\n\n But we don\u2019t stop there. <\/p>\n\n\n\n Once we have your pipeline mapped out, we reverse-engineer precisely what your marketing and sales strategy needs to look like to hit those numbers. <\/p>\n\n\n\n From the content you\u2019ll need to create to the ad spend required to the number of calls your sales team needs to handle daily, it\u2019s all broken down into bite-sized, actionable steps.<\/p>\n\n\n\n The result? <\/p>\n\n\n\n A daily action plan you can easily follow. <\/p>\n\n\n\n No overthinking. No \u201cwhat should I focus on today?\u201d <\/p>\n\n\n\n Just a clear, proven blueprint that you and your team can execute confidently.<\/p>\n\n\n\n This is the system we\u2019ve used to help coaches scale to $500,000+ in monthly revenue, and it\u2019s the same process we\u2019ll use to build your pathway to $3.6M in annual profit. <\/p>\n\n\n\n Because when you have the right numbers, the right strategy, and a plan you can execute daily, success isn\u2019t just possible\u2014it\u2019s inevitable.<\/p>\n\n\n\n If you want to hit $3.6 million in annual profit, you need to lock onto the metrics that matter\u2014the ones that act as your North Star. <\/p>\n\n\n\n These critical numbers cut through the noise and keep you focused on what drives success. <\/p>\n\n\n\n Here\u2019s the breakdown:<\/p>\n\n\n\n Number of Clients Needed<\/strong>: 100. These numbers don\u2019t just give you clarity\u2014they give you direction. <\/p>\n\n\n\n Once you know the targets, everything else becomes about building the systems and strategies to hit them. <\/p>\n\n\n\n Instead of scrambling to \u201cdo more,\u201d you can focus on the exact actions that move the needle: generating the correct number of leads, dialing in your conversions, and delivering a world-class experience that keeps clients around.<\/p>\n\n\n\n Let\u2019s turn the North Star metrics into actionable steps by breaking down your sales pipeline. <\/p>\n\n\n\n This is where the magic happens\u2014taking your $500,000 monthly revenue goal and reverse-engineering the exact numbers you need at each stage to make it a reality.<\/p>\n\n\n\n To land 100 clients, you need to know how many leads your funnel requires. <\/p>\n\n\n\n Let\u2019s assume your sales team has a solid close rate of 60%<\/strong> on closing calls. That means to sign 68 clients, which is the target in this example, you\u2019ll need 28 calls booked<\/strong> monthly.<\/p>\n\n\n\n Now, working backward: if you have a show-up rate of 60% to the first call<\/strong>, you\u2019ll need 97 calls booked per month<\/strong> entering your pipeline.<\/p>\n\n\n\n To hit these numbers, every step in your pipeline has to work together:<\/p>\n\n\n\n Close Rate<\/strong>: Finally, maintain at least 60% of closing sales<\/strong> during those calls to secure 17 new client sales monthly<\/p>\n\n\n This layered approach ensures every stage of your funnel is optimized and pulling its weight.<\/p>\n\n\n\n Your pricing is the lever that makes all of this work. With a $500,000 revenue goal and 100 clients, the math is straightforward: your average client value<\/strong> should be $5,000\/month<\/strong>.<\/p>\n\n\n\n To be honest, this coach has a higher than normal monthly client value.<\/p>\n\n\n\n Most coaches we work with have a monthly client value of around $1,000-2,000\/mo.<\/p>\n\n\n\n If you\u2019re charging less, no problem\u2014this just means increasing your client count or bundling in upsells to raise the value. Conversely, if you\u2019re charging more, you may need fewer clients to hit the same target.<\/p>\n\n\n\n Don\u2019t forget\u2014client churn is the silent assassin in your business numbers, and we bake it right into the equation.<\/p>\n\n\n\n I\u2019ve said it a thousand times (and I\u2019ll probably say it a thousand more): With this coach, we\u2019re working with a monthly churn of 5%. That means every month, we\u2019re losing 5% of clients, which we factor into both the total client value and the number of new clients we need to sign to keep the momentum going. It\u2019s like filling a leaky bucket\u2014you need to keep adding water faster than it\u2019s dripping out.<\/p>\n\n\n\n Now, to keep this post laser-focused, I won\u2019t dive into the deep, dark art of fixing client churn here (trust me, it\u2019s coming in another post). But for now, just remember: if you\u2019re losing clients faster than your favorite pen at a conference, no amount of lead generation will save you.<\/p>\n\n\n\n By understanding the numbers, you can design a sales pipeline tailored to your business goals. <\/strong><\/p>\n\n\n\n And the best part? <\/p>\n\n\n\n Once you know these metrics, you can focus on what matters most\u2014consistently filling your funnel, optimizing your conversion rates, and scaling with confidence.<\/p>\n\n\n\n This is the foundation of predictable growth. <\/strong><\/p>\n\n\n\n Nail these numbers, and you\u2019ll have a blueprint that makes $500,000 months a repeatable reality.<\/p>\n\n\n\n Scaling isn\u2019t about working harder\u2014it\u2019s about setting up the right systems so your business can grow prediactably. <\/p>\n\n\n\n Here are the three systems we sue to that make it happen:<\/p>\n\n\n\n When these systems are dialed in, your business practically runs itself. <\/p>\n\n\n\n Leads flow in, sales convert, and clients stick around\u2014all without you having to hustle harder. This is how you build a business that supports your life, not the other way around.<\/p>\n\n\n\n Let\u2019s talk about why most coaches fall short of building a wildly profitable business. <\/p>\n\n\n\n It\u2019s not for lack of talent or hard work\u2014in fact, many are grinding themselves into the ground. <\/p>\n\n\n\n The problem is they\u2019re focused on the wrong things. Here are the three most common mistakes that derail their success:<\/p>\n\n\n\n Too many coaches get caught up in metrics that look good on paper but don\u2019t actually move the needle. <\/p>\n\n\n\n They celebrate Instagram followers, webinar sign-ups, or even total revenue, while ignoring the most important number: profit<\/strong>.<\/p>\n\n\n\n Here\u2019s the brutal truth: a seven-figure revenue business that\u2019s barely breaking even isn\u2019t a success\u2014it\u2019s a treadmill. <\/p>\n\n\n\n Real freedom comes from profit, and that\u2019s why focusing on a lean, high-margin business model is the game-changer. <\/p>\n\n\n\n If it doesn\u2019t increase your bottom line, it\u2019s just noise.<\/p>\n\n\n\n I asked all the coaches that we\u2019re sitting with me in this Bali retreat, what\u2019s the number one reason we use the Profit Calculator.<\/p>\n\n\n\n The answer: Diagnosis<\/strong>.<\/p>\n\n\n\n It\u2019s easy to believe that scaling requires complex funnels, dozens of offers, and juggling multiple strategies. <\/p>\n\n\n\n But complexity kills momentum. <\/p>\n\n\n\n We have predictable and reliable growth with our partners because we diagnose the key constraint in the business, install the playbook that solves it, and continue driving our growth flywheel.<\/p>\n\n\n\n Most coaches are working hard and \u201cdoing everything right\u201d but do not see their bottom line grow as fast as they want it to month-to-month.<\/p>\n\n\n\n When you focus on solving the key constraint in your business\u2014you cut through the overwhelm and build something scalable. <\/p>\n\n\n\n The goal isn\u2019t to do more; it\u2019s to do less, better.<\/p>\n\n\n\n If you\u2019re chasing vanity metrics, overcomplicating your systems, or not working on the one key leverage point that can unlock faster growth, you\u2019re not just slowing down your growth\u2014you\u2019re sabotaging your potential. <\/p>\n\n\n\n The path to a $3.6M profit isn\u2019t about doing more; it\u2019s about doing the right things, consistently and efficiently.<\/p>\n\n\n\n When you strip away the distractions and focus on what drives profit, everything changes. <\/p>\n\n\n\n And that\u2019s where my team and I come in\u2014to help you avoid these pitfalls and build a business that\u2019s not just successful but wildly profitable.<\/p>\n\n\n\n So you can finally be the parent who doesn\u2019t just talk about quality time but actually lives it\u2014taking your kids to their surf lessons, watching them catch their first wave while you\u2019re fully present. <\/p>\n\n\n\n So you can leash up your dog and take a long, peaceful walk without your phone buzzing like a fire alarm. <\/p>\n\n\n\n So you can wake up, sip your coffee, and start your day knowing your business is running smoothly without you needing to jump into Slack to fight yet another fire.<\/p>\n\n\n\n This isn\u2019t just about time\u2014it\u2019s about freedom to live the life you\u2019ve worked so hard to build.<\/p>\n\n\n\n The math behind a $3.6M profit coaching business? It\u2019s not rocket science. The roadmap is clear.<\/p>\n\n\n\n But here\u2019s the real question:<\/strong><\/p>\n\n\n\n Do you honestly have the time (or desire) to figure it all out yourself? <\/p>\n\n\n\n To master every strategy, hire and manage an entire marketing and sales team, write killer copy, build high-converting funnels, and babysit your Ad Manager every day to squeeze out every last dollar?<\/p>\n\n\n\n If you\u2019re anything like the coaches we work with, your answer is a hard \u201cno.\u201d<\/strong><\/p>\n\n\n\n What you need isn\u2019t more work on your plate\u2014it\u2019s the right partner to handle it all for you, so you can stay in your zone of genius.<\/p>\n\n\n\n Here\u2019s what I\u2019m offering: We\u2019ll sit down with you, reverse-engineer your goals, and create a custom action plan using the same Profit Calculator that\u2019s helping my clients crush it.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.chrisdufey.com\/wp-content\/uploads\/2024\/11\/Profit-Calculator.png\")
<\/figure><\/div>\n\n\nStep 1: The North Star Metrics<\/strong><\/h3>\n\n\n\n
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This is the big goal\u2014the money you\u2019re taking home after all expenses. It\u2019s not just revenue; it\u2019s what your putting in your personal bank account.
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A healthy margin ensures you\u2019re running a lean, efficient business. Don\u2019t be a fool and get caught up with all the wannabes that only talk revenue.
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This is the engine that powers the machine. Your revenue drives profit, and hitting this number means everything else falls into place.
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At this scale, the math gets simple. With an average client value of $5,000\/month, you only need 100 clients to hit your revenue goal. That\u2019s achievable, even in a high-ticket coaching business.<\/p>\n\n\n![\"\"](\"https:\/\/www.chrisdufey.com\/wp-content\/uploads\/2024\/11\/North-Star-Metrics.png\")
<\/figure><\/div>\n\n\nStep 2: Breaking Down the Numbers<\/strong><\/h3>\n\n\n\n
1. Leads Required<\/strong><\/h4>\n\n\n\n
2. Conversion Rates at Each Stage<\/strong><\/h4>\n\n\n\n
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<\/figure><\/div>\n\n\n3. Average Client Value<\/strong><\/h4>\n\n\n\n
\u201cThe easiest way to double your business is to halve your churn.\u201d<\/strong><\/p>\n\n\n\nStep 3: Scaling to Success<\/strong><\/h3>\n\n\n\n
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We focus primarily on paid ads, but we also ensure we have proven systems to use referrals to leverage happy clients and organic content to build authority and trust. Together, these channels keep your pipeline full and predictable.
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<\/li>\n\n\n\nStep 4: Why Most Coaches Miss the Mark<\/strong><\/h3>\n\n\n\n
1. Chasing Vanity Metrics Instead of Profitability<\/strong><\/h4>\n\n\n\n
2. Overcomplicating Instead of Simplifying<\/strong><\/h4>\n\n\n\n
Why You Can\u2019t Afford These Mistakes<\/strong><\/h4>\n\n\n\n
Step 5: The Next Step<\/strong><\/h3>\n\n\n\n